In a category where 80% of purchase decisions are made in front of the shelf, we took on the task of redesigning the logo of Bodegas de Santo Tomás, the oldest winery in Baja California. And to achieve this, we paid tribute to what makes its wines unique: the geographical location of its valley.

Through a graphic dogma, we traced the coordinates of the valley to create the angles of the logo’s elements.

Today, Bodegas de Santo Tomás’ pride in its place of origin lives on the inside and outside of its bottles.