THE KITCHEN IS MORE DEMOCRATIC THAN EVER
The kitchen has been modernized: today, we cook men and women; families and groups of friends; we cook with our children and also, we cook alone. The kitchen is more democratic than ever, and so is your shopping journey.
Understanding that although a significant part of the sales would be generated through digital channels, for the launch of the EKCO Progressive Line we also gave the brand visibility at the traditional point of sale. Thus remaining relevant to all generations that cook today.