

The sixth generation of Galaxy foldables arrives in Mexico, accompanied by a significant social media conversation based on myths and doubts about the foldables category.
Through social listening, we identified the main concerns and fears of the people and created messages that addressed them, reinforcing the key features of our devices.
This gave life to Change Your Mind, an advertising campaign that not only tapped into the conversation but also shifted it in our favor, generating positive sentiment toward the brand.




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