With a bold design and vibrant color, 315 horsepower and a 6-speed manual transmission, the all-new ACURA INTEGRA TYPE S arrives in the mexican market to challenge an entire category.

For the launch of this iconic model, we decided to build a communication campaign anchored in a powerful strategic finding: our target loves to be seen. 

With all this in mind, we gave life to a vibrant campaign that positions this model as the new, and most rebellious heir to the ACURA DNA.