In our time in this world, we all seek to be loved and remembered, that is part of our nature. Ganem’s new campaign for J. García López is based on this principle.

Because people who stay in the minds and hearts of others never die, we launched a question to make people think about the memories they leave in their lives: 

What are you doing to be remembered?

A simple, but strong question, accompanied by an invitation to transcend, to do things big, to reflect that what we are doing now, will remain in the memory of our loved ones forever:

VOLVÁMONOS INMORTALES (LET’S BECOME IMMORTAL)

Our campaign is based on 6 stories that will build an emotional bond with the different audiences of J. García López, leading them to think about the importance of each shared moment.

Through Volvámonos Inmortales, we will inspire people to transcend their lives and actions. Because reaching immortality goes beyond death itself, it is to leave a mark on our loved ones today.

Find out what the media is saying about our campaign:
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