Life and cooking are enjoyed with passion.

Challenge, love, frustration, pleasure, amazement?

Cooking is a passionate act full of emotions.

Through this insight we launched Vasconia’s new marketing campaign, and we did it in the framework where all this is experienced on a large scale: the MasterChef program.

Additionally, we gave life to this campaign in social networks and different digital media, where we connected with thousands of foodies and cooking enthusiasts.