CORONADO

90 YEARS OF BEING TASTY BY TRADITION

For 90 years, Cajeta Coronado has witnessed unforgettable moments that have endured in our memory throughout time.

This fact inspired us to create an anniversary advertising campaign that reflects those memorable moments set in key periods in time with the unique touch of Cajeta Coronado.

And as we delved into people’s consumption moments for this marketing campaign, we realized that the way we have enjoyed the traditional flavor of Coronado products has also evolved over these 90 years.

That’s what this celebration is all about, our great history with Coronado and its 90 years of being tasty by tradition.

RELATED PROJECTS

360 CAMPAIGNS

TOGETHER WE ARE CORONADO

We managed to reinforce with a campaign, the Mexican personality of supporting us when we need it most.

360 CAMPAIGNS

TASTY BY TRADITION

Coronado is the most traditional cajeta in all of Mexico and the challenge we faced was to refresh the brand through a marketing campaign.

360 CAMPAIGNS

TOGETHER WE ARE CORONADO

We managed to reinforce with a campaign, the Mexican personality of supporting us when we need it most.

360 CAMPAIGNS

TASTY BY TRADITION

Coronado is the most traditional cajeta in all of Mexico and the challenge we faced was to refresh the brand through a marketing campaign.

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