Coronado is the most traditional cajeta in all of Mexico, and the challenge we faced was to refresh the brand.

Through a study, we delved into people’s consumption habits and discovered that Coronado has been part of their daily lives for a long time and that the new generations have adopted all those classic forms of consumption, which makes it a relevant and current product for them.

With this finding we gave life to the marketing campaign “Historias Reales” (Real Stories) where we gathered from our digital community, the most traditional insights that Mexicans have to consume Coronado products. And it was these insights that gave life to this success story.

This is Coronado, tasty by tradition.