The arrival of two of Honda’s most iconic models in their hybrid versions faced a significant challenge amid a competitive market.

But the Honda CR-V Hybrid and Honda Accord Hybrid are more than hybrid cars. They are two Honda models with unique features, setting them apart completely from the category.

This is how “A breed apart” emerges, the marketing campaign that, with a clear and compelling positioning, became the turning point for a new generation of hybrid cars in Mexico.