The candy market has changed, but what has shifted the most are the consumers, we understood the generations (tweens and teens) who removed the barriers of being preppy or rocker or reguetonero or salsero, etc. and changed the “or” for “and” in this search for diversity in everything they consume.

Based on this strategic framework, we linked the diversity of the more than 100 products that Dulces Vero has in its portfolio to reposition an iconic brand in the Mexican market through an advertising campaign.