HONEST TEA LAUNCH
A TREND MADE INTO EXPERIENCE
More and more people are looking for a more conscious and healthier lifestyle. Faced with this growing trend and always attentive to satisfy the needs of its consumers, Coca-Cola added a new organic tea to its portfolio: Honest tea.
For its launch, we developed a shopper proposal that was in line with our target’s lifestyle: sustainable displays made of wood that also had honey scents to enhance the experience.