JUMEX Bida refreshed its image and sought to connect with young people of the gen-z generation, a free generation eager to change everything.

What did we do? We took advantage of the fact that our competitors were focusing on talking about moments of consumption, and we set out to connect with our target in a deeper way: by appealing to their interests.

With the advertising campaign “Refresh your multiverse” we presented JUMEX Bida as the trigger for everything our target wants to change,

empowering them and showing them that the multiverse they want to make a reality is already waiting for them.