Vasconia, one of the most traditional brands in Mexican kitchens, was looking to connect with a new generation of cooks.

And to achieve this, we implemented a media strategy focused on two main objectives:

1. Massiveness: we became sponsors of the most watched cooking show in Mexico, thus reaching millions of cooking enthusiasts through an unbeatable space.

2. Segmentation: we clustered all those key audiences and found them in digital media.

Thanks to a better profiling of audiences and optimization strategies, we achieved a lower cost per customer acquired in our e-commerce. Adding a digital marketing success story to our list.