VASCONIA

PASSIONATE ABOUT YOU

Vasconia, one of the most traditional brands in Mexican kitchens, was looking to connect with a new generation of cooks.

And to achieve this, we implemented a media strategy focused on two main objectives:

1. Massiveness: we became sponsors of the most watched cooking show in Mexico, thus reaching millions of cooking enthusiasts through an unbeatable space.

2. Segmentation: we clustered all those key audiences and found them in digital media.

Thanks to a better profiling of audiences and optimization strategies, we achieved a lower cost per customer acquired in our e-commerce. Adding a digital marketing success story to our list.

RELATED PROJECTS

360 CAMPAIGNS

PASSIONATE ABOUT YOU

A marketing campaign that connected a new generation of chefs with one of the most traditional brands in Mexican kitchens: Vasconia.

SOCIAL MEDIA

TO SAVOR IS TO LIVE AGAIN

A social media campaign that connected a brand with its audience in a key season: Day of the Dead.

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360 CAMPAIGNS

PASSIONATE ABOUT YOU

A marketing campaign that connected a new generation of chefs with one of the most traditional brands in Mexican kitchens: Vasconia.

SOCIAL MEDIA

TO SAVOR IS TO LIVE AGAIN

A social media campaign that connected a brand with its audience in a key season: Day of the Dead.